New Twitter Profiles – What You Need to Know

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Twitter has now rolled out its new profile pages and there are quite a few improved features. Here’s how to get it (if you haven’t yet) and what you need to know.

First of all, if you haven’t noticed your Twitter profile changing, you can get the new profile by going to this page and at the bottom click ‘Get it now’.

Old Style Twitter profile page

Old style Twitter profile page

The first obvious change is the layout – instead of the old version with a full-screen background and a header image the width of the main column of tweets, we now have a full-width header with your Twitter avatar (the image that represents you) offset to the left. The look is a bit like Facebook, and indeed some people have criticised Twitter for merely imitating Facebook rather than coming up with something more original.

New style Twitter profile page

New style Twitter profile page

Personally I quite like the new look. Having the larger avatar, plus the name and description on the left feels clearer and cleaner, and I also like the additional detail of showing the date joined. Also on the left we now have a feature ‘Followers you know’, which, again in a Facebook-esque touch, is designed to help you decide whether this person is worth following.

Underneath the header, a horizontal menu now gives pride of place to the stats (numbers of tweets, photos, followers, following, favourites.) It’s a shame that Lists is now relegated to the ‘More’ dropdown menu, as I think it makes this great (and under-used) function even more hidden. But the other advantage of the layout is that the tweets themselves are now higher up on the page and centre-stage.

Another welcome improvement is the ability to filter out all the @ replies. This means that unless you click on ‘Tweets and replies’ when you view someone’s profile, you don’t have to wade through all the one-to-one back-and-forth conversations that go on. Not that @ replies are a bad thing – far from it, as they can be an indicator that a person is actually engaging with people, and not a broadcaster or a robot. But for a quick assessment of the quality of a person’s tweets, it’s easier when you can opt to just view their ‘open’ tweets.

Twitter profile page - new style tweets and replies option

You’ll notice that in the new profile some tweets appear enlarged. This happens to your most retweeted or favourited tweets, as a way of highlighting them, so the visitor’s eye is drawn to your ‘Best Tweets’. And another way of drawing attention to specific tweets, but this time it’s under your control, is to ‘pin’ a tweet to your page. This means it stays at the top of your tweet stream until you ‘unpin’ it. Again, the highlighting and pinning functions are not unlike Facebook, so if you’re familiar with Facebook you’re get the idea right away.

So what should you do with your new profile?

Do the following – start by clicking on the ‘Edit Profile’ button on the top right of your profile page.

Twitter edit profile

    1. Create and upload a suitable header image. You have ONE big image now – it’s prime real estate, so don’t waste it. See how Mindy McGinnis (above) has used hers to promote her latest book. But it could equally be something more abstract or atmospheric – just choose an image that says something about you.

Size: Twitter recommends 1500 pixels wide x 500 pixels high, but on a large screen that will be stretched out beyond looking nice. So go for bigger – 3000 x 1000 pixels would be good, at as high a resolution (dots per inch) you can manage, for good quality. There’s a 5MB maximum size though – and if you exceed this it’s likely you’ll just find it takes AGES to load (and never does) – you don’t always get told what the problem is, but it’s likely to be size.

2. Create and upload your avatar. This should be 400 x 400 pixels. On your profile it appears at 200 x 200, and smaller on your tweet stream of course. But when someone clicks on it they’ll see the large version. The main thing is to make sure the quality is good and the image still viewable when shrunk.

The good news is that you no longer need a background image. With the old layout it was always a faff to create a background image with logos or writing or images on it, because bits of it were always going to be obscured. So just choose a plain colour that complements your header and other colours (text, links etc). I think you’ll be pleased with the final effect.

 

Your (social media) hub is where the heart is

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Everyone needs a home on the social web. Maybe you already have a website, or an author page on Amazon or Goodreads, or a LinkedIn profile. Any of those might be your home base, or hub.

But I’d like to talk you into thinking of your blog as your hub. A blog is different from a plain ol’ website, which is why you see so many authors having a blog alongside, or even a part of, their main promotional website. And that’s not a bad thing, because it kind of separates out the purely promotional stuff from the behind-the-scenes conversation.

An author website can be static – updated only when there’s a new book, a launch or other news. It can be out-and-out promo – find out more about my books and buy them, here’s my media page, tour details, publisher and agent contacts etc. It’s your shop window. It’s where you wear a clean suit and your brightest smile.

Your blog, on the other hand, is far from static. And it might even be a bit scruffy around the edges. You can wear your jim-jams, no-one will mind. It’s the place where you can be as much yourself as you want to be – which doesn’t mean baring all – please!

But it’s a place for conversations (rather than press releases), for confidences (rather than hype) and for giving (rather than selling). Honesty, generosity, listening and sharing – isn’t that the way we make friends in real life? So why would it be different online?

A blog is your own space, for you to define by whatever criteria feel right for you. It’s where you have a genuine voice, unmediated. Over time it grows into an amazing trove of your writing, your thoughts and anything else you want to add to it – whereas a profile page on a social or commercial platform has much less flexibility for expression, plus it could change or even disappear without you being consulted.

Create a blog and make it your home and your hub – it’s where the heart is.